![]() ![]() WhatsApp wins over SMS in terms of cost, customer preference, and user interface. For example, it’s a lot easier to text someone (either on SMS or on WhatsApp) when you’re changing clothes or eating than it is to do while on call. Texting, either through SMS or WhatsApp is the kind of all-encompassing activity that calling is. Texting is a far easier consumer behaviour. It’s easy to see why customers are moving away from calls and SMSs. Just as customers shifted from calls to SMSs, the advent of smartphones and the internet has seen customers moving from SMSs to WhatsApp. Customers adopted the trend and never looked back. Until one fateful day in 1992, Neil Papworth texted his boss at Vodafone, “Merry Christmas”. For one hundred and sixteen years, customers could only speak to each other over calls. While hard to believe, phone calls are over 100 years older than their text equivalent, SMS. Is the fight really all its chalked up to be? ![]()
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